Today’s ass-talking…courtesy of Yehoodi

We all know that I get cranky online when I’m sick, but I think this guy is just being a doofus.

http://www.yehoodi.com/phpBB2/viewtopic.php?p=717608#717608

(doofus part is in bold)

I maintain a web page for my dad, which is not a big deal, but I want to break things when he asks why his “ad” no longer appears at the top of a google search. (When I first launched the site, he was one of the few selling the product online. Now the big boys with slick websites have moved in, and consumers seem happy to pay 40% more to subsidize them.) I keep telling him that I don’t work for Google, and have no control over their search engine, but he doesn’t get it.

He recently got scammed into signing up for Google Ad Words and now asks me how he could get X hits and only Y sales. I keep telling him that he’s paying Google for their service and should ASK THEM! those sort of questions.

The way I see it, that’s not for Google to answer either. It’s more of a marketing question. That’s like running an ad in the newspaper and then expecting the NY Times to explain how 10 people came in your store, but only 3 of them bought something.

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~ by Matt Stratton on December 20, 2005.

2 Responses to “Today’s ass-talking…courtesy of Yehoodi”

  1. Ugh. We deal with this problem all the time at my company: clients who have no marketing sense whatsoever and think that Internet + Product = Big Time Sales!

    This is a case of neither the merchant nor the internet expert having any clue about internet marketing. Products don’t sell themselves and no ranking on Google is going to make it happen.

  2. Ugh. We deal with this problem all the time at my company: clients who have no marketing sense whatsoever and think that Internet + Product = Big Time Sales!

    This is a case of neither the merchant nor the internet expert having any clue about internet marketing. Products don’t sell themselves and no ranking on Google is going to make it happen.

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